How we increased Target Dry's sales by 15.3% with our site redesign, with +16% orders on mobile and tablet Posted on 8 Sep 06:18

 
After the launch of our new site targetdry.com in June 2015, we have seen an increase of 15.3% in online sales and of 10% in revenue.
The new site has allowed us to run cohesive campaigns across all our online channels, and the ability to be flexible with our landing pages.
Having a responsive site has undoubtedly been hugely beneficial, with an increase of 16% in orders from mobile and tablet traffic.
WeMakeWebsites were always very professional and helpful throughout every stage of the web project.

Target Dry are an established outdoor clothing brand that needed a Shopify website revamp.

We were tasked with a full redesign that would appeal to activewear enthusiasts whilst showcasing their impressive product range.

Ready for mobile

The first problem to be immediately identified was the lack of responsive design, meaning that the website didn't look great on mobile or tablet.

Everyday more people are browsing on mobile devices, with most sites attracting over 50% of their traffic from them. The number of people that actually buy on mobile is still low, but it's important to help people browse your range on all devices whilst they learn about your product and move towards a buying a decision.

After only 2 months from the relaunch, Target Dry report a 16% increase in orders from mobile and tablet.

Another main change was the introduction of larger, hi-res photography on the homepage, to introduce collections and for product descriptions. Evocative lifestyle photography is great for setting the mood of your brand and inspiring a purchase.

 

+15.3% Online Sales

+16% Orders from mobile/tablet

+10% Revenue
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